Why Chinese government is upset with China’s version of Blinkit, Swiggy, Zepto and other quick commerce companies

China’s e-commerce giants, including Alibaba, PDD, and Meituan, are engaged in an intense “instant retail” price war, fueled by massive subsidies for rapid delivery. Regulators are concerned that this aggressive price-cutting could worsen deflationary pressures in the fragile economy. Despite government warnings, these companies view instant retail as crucial for their future, believing it will eventually dominate conventional e-commerce.