Why everyone gifts Soan Papdi on Diwali (and secretly re-gifts it too)

Soan Papdi, the flaky golden sweet, has become India’s most gifted Diwali treat due to its practicality and long shelf life. Originating from Gujarat and Maharashtra, its transformation into a national favorite was fueled by packaged food brands. The tradition of re-gifting and viral memes further solidify its beloved, humorous status as a symbol of connection and festive joy.