Why is LeBron James furious with an AI company? Legal action over deepfake pregnancy videos explained

LeBron James is taking legal action against FlickUp, an AI company, for unauthorized use of his likeness in disturbing deepfake videos. The AI-generated content, hosted on Interlink AI, included a controversial video depicting James in a simulated assault scenario. Following a cease-and-desist letter, FlickUp removed realistic likenesses from its platform.