Why outrage is the new clickbait

Sabrina Carpenter’s provocative album cover, “Man’s Best Friend,” has ignited a debate, with experts identifying it as ‘ragebaiting’ – a tactic using controversy for engagement. While effective for short-term attention, marketers warn it risks damaging brand trust. This strategy, amplified by social media’s reward systems, intentionally sparks outrage to drive visibility, though its long-term sustainability is questioned.