Would you pay ₹69,000 for a safety pin? Prada thinks you might

Prada has transformed the humble Indian safety pin into a luxury item, retailing a “safety pin brooch” for $775. This move has sparked widespread internet mockery and debate about the nature of luxury and branding. While a pack of safety pins costs mere rupees, Prada is selling the concept of reimagining the ordinary, highlighting fashion’s shift towards storytelling and audacity.