YouTube ends trending page in July 2025; here’s what is replacing it and why it matters

YouTube discontinued its Trending page in July 2025, shifting towards algorithm-driven personalization. This change prioritizes user preferences with genre-specific charts and AI-powered recommendations. The move addresses declining engagement and the irrelevance of a one-size-fits-all approach, aiming to deliver more relevant and localized content. New creator tools will also help boost visibility.